A modern business will rely on a wide range of intellectual property for its trade. Whether it is simply its name, logo, branding, or the text and images used in its marketing materials, all are designed to distinguish one business from another, often expensively built up and acquired following many years of hard work.
But what happens if a competitor imitates an aspect your business? You would quickly lose your ability to stand out from the crowd, harming a key competitive advantage. Our intellectual property legal specialists can advise you each step of the way. In the first instance, this will be by advising on how to protect your existing rights to secure the value of your businesses. If there is an infringement then we can advise on the best cause of action.
We can also recommend on how to commercially exploit your intellectual property portfolio. As an asset, IP rights can be bought and sold, licensed for third party use, and even used as loan collateral. But this needs to be managed carefully with appropriate safeguards to best protect the underlying value. Our company and commercial legal departments across Essex and London specialise in this complex area of law and can ensure that your rights as a business owner are protected.
Often the creation of intellectual property rights is outsourced. We can review your agreement to ensure that you are properly entitled to all of the rights that you believe you are paying for.
Our legal team is ready to advise you on:
Trademark registrations, whether just in the UK or further afield;
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